I am a 50 something puppy mom living in Pleasanton California.  I was part of a reduction of force in March of 2009 from a High Tech company and wanted to use this as an opportunity to change things up in my working life.  I have always worked hard for my employer; some appreciated the effort and some did not.  So why not work hard for me!  For the third time in my career I’m reinventing myself but this time it is by my rules.

 
In 2006 I developed a website for fundraising for the San Francisco AIDS Lifecycle ride (www.meandmy7.com).  I used the site to keep my supporters updated on my progress with training, fundraising and more.  I really liked building the site so I did another site (www.soveryshiny.com) that turned out to be mostly about my dog Abby.  I started helping friends with their sites and now I’m turning my attentions towards web development and web marketing.

<<  Half way to LA!

So I started this site as a marketing project as a site that will benefit others by learning to craft or by teaching craft.  In the process, teaching me how to develop and market a website.

Why craft?  It has been a part of my life for a long time partly due to necessity and partly for fun.  In my twenties I was helping a friend with artwork for his model railroad club.  They wanted tee shirts so I learned how to silk screen.  In my thirties I got married and my crafting really kicked in because of the expense of weddings, my veil, flowers, altar baskets, reception decorations, and everything else.  Since then I seems to always have a project on the go, for me or for friends, practical or beautiful.   I took an interior decoration class in my forties and stumbled across William Morris while writing a paper for the class.  He said “Have nothing in your house that you do not know to be useful, or believe to be beautiful”   That changed how I approached everything in my house and that is how I want to approach this website.

So what do I get out of this?  If I have a lot of traffic to the site by bringing the “more crafty” together with the “less crafty”, then it is successful.

What does the artisan get?  Exposure from my marketing of the site, a bio on the site if they want one and a link to their etsy, blog, or web pages at the bottom of every tutorial they submit. 

Contact Me: sno @ moreorlesscraft.com